There is a long standing myth that car dealer's are trying to rip
people off. Let's take a closer look at this. Most car dealers price their
vehicles less than 10% above their cost, give or take a little. Let's compare
this to other retail businesses. Take for instance furniture. Furniture in many
cases is marked up 400 percent or more.
Eyeglasses are something most of us need. These are often marked up
500 percent from the sellers cost. I could go on and on.
The fact is, as far as retail sales go, car dealers are on the low end
of profit mark up. Couple this with bluebook value drops every three months and
you can see that it is a difficult balance to sell off aging inventory and
obtaining new inventory.
Often times customers end up driving away in a vehicle having paid
less than the cost of the vehicle. Granted there are always exceptions to the
rule. There are always bad apples in a bunch, but if you are buying from a
reputable dealer you are most likely getting a better deal than you think.
Mikey H
http://www.LiftedTrucks.com
